Rated the #1 fundraiser choice of parents!

Why WhatWeGive...
...is your source for convenient and reliable fundraising

WhatWeGive provides convenient and effective fundraising to organizations through its online store. With easy-to-use shopping and direct donation options, multi-level tracking reports and profit information made available to your administrator every January, WhatWeGive does the hard work. Register your organization and use the provided marketing materials (or make your own) to spread the word about your campaign and fundraising site and watch your organization accomplish its goal.

Where the Money Goes
Books
Cost of Products 66.7%
Absolutely Secure Payment Processing 4.1%
All WhatWeGive expenses including staff, systems, and offices 4.2%
Contribution to Organization 25%
Total: 100%

WhatWeGive does not retain any percentage for flat donations and we even pay for all of the secure payment processing so the organizations get 100% of the donation. That's more than if the organization processed the payments themselves. It's part of what we give.

WhatWeGive commits to:
  • Allocate 25% of gross customer product purchases to organization
  • Process donation checks the first week of every month regardless of the amount
  • Maintaining the lowest expense ratio in the product fundraising industry, currently 4.2%
  • Never charging any additional fees, directly or indirectly
  • Process all flat donations at no cost – we even pay for credit card processing
  • Providing online tracking twenty-four hours a day, every day of the year
  • Completely disclosing all financials
  • Sacrosanct confidentiality and security
  • Listen and respond to participating organizations
  • Continually improving
Benefits to the customer include:
  • Buy and donate at any hour using a secure, safe website
  • Easy to participate, nothing to pickup or deliver
  • Over 1.3 million products to choose from and the inventory is update every week
  • Competitive pricing, 90% of our books are sold for 10% off the Suggested Retail Price
  • No receipts or checks to save, automatically tracks all donations and generates a year end statement for tax purposes
  • Maximum benefit for tax deductable donations includes every dollar spent except the wholesale cost of the products purchased – 30% of most purchases
  • Continually improving state-of-the-art technology
Benefits to the organization include:
  • Immediate results for intensive campaigns
  • Ideal for continuous, year-round initiatives
  • Traditional or online participation
  • No products to distribute – all products are shipped directly to the customer
  • Gift certificates and over a million products to choose from and more added every month
  • Customers may make a contribution without buying anything
  • Ongoing support from fundraising specialists